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FishHub

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    Privacy

    Privacy Policy

    Your privacy matters. Here is exactly what we collect, why, and how we protect it — in plain English.

    Last updated: February 2026

    Our Core Privacy Commitment

    We do not sell your personal data to advertisers or any third party. We collect only what we need to provide and improve FishHub. We are transparent about how your data is used. You have rights over your data and we make it easy to exercise them.

    1. What We Collect

    Information you provide:

    • Account details — email address, display name, username, password (stored securely hashed, never in plain text)
    • Profile information — any additional information you choose to add to your profile
    • Tank configurations — species, tank sizes, and parameters you set up
    • Wishlists & alert preferences — species you are watching or interested in
    • Shop/listing data — if you operate a shop: business name, listings, pricing, and stock information
    • Communications — messages you send us through our contact form

    Information collected automatically:

    • Usage data — pages visited, features used, and interactions with the platform
    • Device information — browser type, operating system, and device identifiers (for push notifications)
    • IP address — for security and fraud prevention
    • Cookies & similar technologies — see Section 7 below

    Payment information:

    Payment processing is handled by PayFast. FishHub does not directly store your credit card numbers, bank account details, or other sensitive payment information. PayFast's own privacy policy governs their handling of your payment data.

    2. Why We Collect Your Data

    PurposeWhat We Use
    Providing our serviceAccount details, tank data, wishlists, alert preferences
    Sending alerts & notificationsEmail, alert preferences, device info (for push)
    Processing paymentsEmail, subscription details (via PayFast)
    Improving FishHubAggregated usage data, feature interaction patterns
    Security & fraud preventionIP addresses, login patterns, device info
    Service communicationsEmail (billing notices, critical updates)
    Shop analytics (for shop tiers)Anonymised, aggregate browsing data (never individual user data)

    3. Who We Share Data With

    We do not sell your personal data. We share data only with trusted service providers who help us operate FishHub:

    ProviderPurposeData Shared
    Firebase / Google CloudHosting, authentication, databaseAccount data, app data
    PayFastPayment processingEmail, payment details
    Email service providerTransactional & notification emailsEmail address, name

    We may also disclose personal information if required by law, court order, or to protect the safety of our users or the public.

    Shop Analytics Note

    Shop-tier features like demand signals and analytics use anonymised, aggregate data only. Individual user browsing behaviour is never shared with shops. Shops see trends (e.g., "this species has been viewed X times this week"), not individual user identities.

    4. How Long We Keep Your Data

    Data TypeRetention Period
    Account informationWhile your account is active, plus 12 months after deletion
    Tank & wishlist dataWhile your account is active
    Shop listing dataWhile shop is active, plus 6 months
    Payment & billing records5 years (legal/tax requirement)
    Usage analyticsAggregated and retained for up to 24 months
    IP addresses12 months
    Device tokens (push)While you are opted in to push notifications

    5. Your Rights (POPIA)

    Under the Protection of Personal Information Act (POPIA), you have the following rights:

    • Access — request a copy of the personal data we hold about you.
    • Correction — request correction of inaccurate or incomplete data.
    • Deletion — request deletion of your personal data (subject to legal retention requirements like billing records).
    • Object — object to the processing of your data for direct marketing purposes.
    • Withdraw consent — withdraw consent for optional data processing at any time.
    • Complaint — lodge a complaint with the Information Regulator if you believe your privacy rights have been violated.

    To exercise any of these rights, please contact us. We will respond to your request within a reasonable timeframe (typically within 30 days).

    Information Officer

    As required by POPIA, FishHub has designated an Information Officer responsible for ensuring compliance with privacy regulations. You may contact our Information Officer via our contact page.

    6. Data Security

    We take the security of your data seriously. Our measures include:

    • Encryption of data in transit (HTTPS/TLS) and at rest
    • Secure password hashing — we never store passwords in plain text
    • Authentication via Firebase Auth with industry-standard security
    • Regular security reviews and updates
    • Limited access — only authorised personnel can access personal data

    However, no system is 100% secure. We encourage you to use a strong, unique password for your FishHub account and to enable two-factor authentication when available.

    7. Cookies & Tracking

    FishHub uses cookies and similar technologies for the following purposes:

    Essential cookies (always active):

    • Authentication — keeping you logged in
    • Preferences — remembering your settings
    • Security — protecting against abuse

    Analytics cookies (with your consent):

    • Understanding how features are used so we can improve them
    • Measuring platform performance

    We do not use advertising or tracking cookies. You can manage cookie preferences in your browser settings. Disabling essential cookies may affect platform functionality.

    8. Children's Privacy

    FishHub is not directed at children under 18. We do not knowingly collect personal information from children. If you are under 18, you may use FishHub only with the involvement and consent of a parent or guardian. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information.

    9. International Data

    FishHub is operated from South Africa. Your data is stored and processed using Firebase / Google Cloud infrastructure. If you access FishHub from outside South Africa, your data may be transferred to and processed in jurisdictions outside your own. We ensure that appropriate safeguards are in place for any such transfers.

    10. Changes to This Policy

    We may update this Privacy Policy from time to time. When we make meaningful changes, we will notify you via email and/or in-app notification at least 14 days before the changes take effect. Your continued use of FishHub after the changes take effect constitutes acceptance of the updated policy.

    We encourage you to review this policy periodically.

    11. Communication Preferences

    We send the following types of email:

    • Service emails (cannot be opted out) — billing confirmations, security alerts, critical account notices
    • Alert emails (can be managed) — stock alerts, price-drop alerts based on your preferences
    • Product updates (can be opted out) — new features, platform news

    Every non-essential email includes an unsubscribe link. You can also manage your preferences from your account dashboard.

    Questions about your privacy or data?

    Contact our Information Officer

    You also have the right to lodge a complaint with the Information Regulator (South Africa) at inforegulator.org.za